UX Master Classes

The 5 Deadly Sins of Strategy

Webinar with Adam Thomas, Product Management Expert and Technologist
Register now—you’ll get a recording even if you can’t attend it!
Webinar starts in
Webinar starts in 3 weeks from now
$50 standard price
$50 $5 special member price
Register now

Are you tired of spending countless hours looking at strategies that end up collecting dust on the shelf? Do you want to elevate your career being known as someone with a strategic mindset backed by actions that drive real results?

Join this Master Class webinar with Product Management Expert, Adam Thomas, to transform the way you approach strategy.

You’ll learn:

  • How to tackle the Five Deadly Sins of Strategy: Hiddenness, Ambiguity, Selfishness, Indecisiveness, and Untrustworthiness
  • How to go beyond the buzzwords: Say goodbye to clichés and dive deep into the true essence of strategy.
  • How to breathe life into strategy, making them the driving force behind your designs.
  • Master key skills, gain practical tools for success and overcome the strategic pitfalls that plague many designers.
  • How to empower your communication with advanced facilitation skills to ensure your ideas are heard and valued.

Mastering strategy is not just about creating beautiful designs; it's about understanding and executing your vision. Leave this session with a crystal-clear understanding of the true essence of strategy and how it applies to your role as a designer.

Equipped with your new strategic thinking skills you can stand out in your field and open doors to exciting opportunities, impress potential employers and clients, take your designs to the next level and become a leader in your organization.

Don't miss this chance to redefine your approach to strategy—not just as a plan, but as action.

Even if you can't attend live, register to gain access to a recording that you can watch at any time after the broadcast.


Adam Thomas
Adam Thomas, Product Management Expert and Technologist

Adam Thomas is a technologist in Harlem, New York, focused on strategy, team organization, and product management.

Adam mixes these “hard” topics with the context from culture and behavioral psychology to guide Product Managers towards making better decisions. With 10 years of experience as a wartime product person, Adam loves to create amidst chaos.

Adam has been a public speaker in various forms for over a decade and has had the honor of presenting for Wizeline, Philosophie, Product Led Growth, Industry, Mind the Product, Denver Startup Week, Ethel’s Club, and many other leading industry platforms.

Adam is also a writer—in addition to his blog, he contributes regularly to BuiltIn, Mind The Product, PM Insider, Product Marketing Alliance, Product Craft, ProductPlan, and Product School.

Adam’s latest creation, Survival Metrics, is a roadmap for success designed to help product managers and teams understand when to push forward, when to pivot, and when to stop an initiative completely, resulting in fast, politically safe, and data-informed decisions.

Adam believes that his ability to build comes from dancing with his fear of the unknown and leading with his curiosity.

Register Your Spot Now

Webinar starts in

Can’t make it? Don’t worry, you’ll get a recording of the Master Class, so register today!

standard price
Register now

Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$50 $5
special member price

Sign up for a membership or log in to save on all Master Classes!

Get A Certificate of Participation

An example of a certificate for Masterclass participation

You’ll get a certificate after every Master Class Webinar you attend. Use your Master Class Certificate to showcase that you got advice and insights from design masters through our webinar series.

Prove to managers and clients that you're committed to continuously upskilling yourself.

Organized by the Interaction Design Foundation

UX Master Classes

Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide

Frequently Asked Questions

Why aren’t the Master Class webinars free of cost for members?

While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $50 per webinar, members pay only $5. We charge this nominal fee to cover a few costs associated with producing the webinars, including:

  • The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.

  • Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!

Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.

Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?
No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?
Please double-check the email address you are using to register for the webinar. You must be logged into your IxDF account in order to avail the special member price.

If you use another email address, our system will not recognize you as a member. As long as you’re using the correct email address as a member, you will receive the special member price.
I just signed up for a Master Class webinar—what's next?
Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.