UX Master Classes

Storytelling Through Visual Design: A Practical Guide

Webinar with Ellen Lupton, Writer, Designer, Curator and Educator
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Watch on demand
$50 standard price
$50 $5 special member price
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What does design have in common with storytelling? In simple terms, design, like storytelling, brings ideas to life. Through thoughtful visual design, you can craft narratives that your help your audience connect with you better and remember you for longer.

In today’s digital landscape, users have lots of information to parse, and lots of products to choose from. To stand apart from the noise, you need to have a unique identity through a story that sets you apart. As a designer, it’s important to know how to elicit the right emotions—both in your users, and in yourself, in your own design process.

In this Master Class webinar by Ellen Lupton, you’ll understand how to combine timeless design principles, storytelling techniques and insights from behavioral science and cognition to build your skills in visual storytelling.

  • How to use visual design principles to convey action and change
  • How to use narrative arcs to design more satisfying products and experiences
  • How to recognize the rule of threes and tap into its energy
  • How to connect the hero's journey to user experiences

Through this webinar, you’ll learn to empathize better with your users to understand how they perceive the stories told through your designs. With Ellen’s keen, expert insights, you’ll hone your design skills for the better. Filled with practical takeaways, this webinar will help you elevate your design skills immediately. Even if you cannot attend the webinar live, register to get access to a recording that you can watch anytime afterwards!


Ellen Lupton
Ellen Lupton, Writer, Designer, Curator and Educator

Ellen Lupton has delivered lectures and workshops around the world. Her latest book, Thinking with Type, 3rd Edition, is an all-new edition of her bestselling guide to typography. Other books include Graphic Design Thinking, Health Design Thinking, Graphic Design: The New Basics, The Senses: Design Beyond Vision, and Extra Bold. Follow her beloved Type Mom persona on Instagram, @ellenlupton.

Ellen is faculty at Maryland Institute College of Art (MICA) and curator emerita at Cooper Hewitt, Smithsonian Design Museum. She received the AIGA Gold Medal for Lifetime Achievement and is a Fellow of the American Academy of Arts & Sciences.

Learn more about Ellen's work and projects on her website ellenlupton.com

Watch Now

standard price
Watch now

Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$50 $5
special member price

Sign up for a membership or log in to save on all Master Classes!

Get A Certificate of Participation

An example of a certificate for Masterclass participation

You’ll get a certificate after every Master Class Webinar you attend. Use your Master Class Certificate to showcase that you got advice and insights from design masters through our webinar series.

Prove to managers and clients that you're committed to continuously upskilling yourself.

Organized by the Interaction Design Foundation

UX Master Classes

Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide

Frequently Asked Questions

Why aren’t the Master Class webinars free of cost for members?

While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $50 per webinar, members pay only $5. We charge this nominal fee to cover a few costs associated with producing the webinars, including:

  • The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.

  • Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!

Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.

Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?
No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?
Please double-check the email address you are using to register for the webinar. You must be logged into your IxDF account in order to avail the special member price.

If you use another email address, our system will not recognize you as a member. As long as you’re using the correct email address as a member, you will receive the special member price.
I just signed up for a Master Class webinar—what's next?
Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.