Persuasive Design

Your constantly-updated definition of Persuasive Design and collection of videos and articles

What is Persuasive Design?

Persuasive design is an area of design practice that focuses on influencing human behavior through a product’s or service’s characteristics. Based on psychological and social theories, persuasive design is often used in e-commerce, organizational management, and public health. However, designers also tend to use it in any field requiring a target group’s long-term engagement by encouraging continued custom.

Media technology, such as poster campaigns and television advertisements, has always played a significant role in influencing human intentions and behaviors. Since technology became interactive, its potential to influence behavior has increased immensely. In the 21st century, technology has the opportunity to adapt to the user’s input, needs, and context—a point which allows it to use the most appropriate social principle of persuasion (e.g., praise or reciprocation) in a specific situation. The advancing sophistication of resources available to designers means tailoring the user experience by weaving persuasive elements into it is achievable in increasingly discreet ways than were available in earlier years.

As psychological and social theories are often very broad and not adapted to design practice, the field of persuasive design is developing its own frameworks to support designers in making suitable design decisions. One of these frameworks, developed by B. J. Fogg, professor at Stanford University, is the Fogg Behavior Model (FBM). Fogg describes behavior as a product of three factors: motivation, ability, and triggers. According to the FBM, understanding these factors, along with designing products and services to optimize them, allows designers to achieve the desired behavior in users without resorting to negative tactics such as coercion or deception. Thus, the value of such frameworks lies in their ability to win customers and retain them without inviting risks of violating their trust or irritating them with Please-Don’t-Go pop-ups or Get-Back-To-Me tabs.

Literature on Persuasive Design

Here’s the entire UX literature on Persuasive Design by the Interaction Design Foundation, collated in one place:

Learn more about Persuasive Design

Take a deep dive into Persuasive Design with our course AI for Designers .

In an era where technology is rapidly reshaping the way we interact with the world, understanding the intricacies of AI is not just a skill, but a necessity for designers. The AI for Designers course delves into the heart of this game-changing field, empowering you to navigate the complexities of designing in the age of AI. Why is this knowledge vital? AI is not just a tool; it's a paradigm shift, revolutionizing the design landscape. As a designer, make sure that you not only keep pace with the ever-evolving tech landscape but also lead the way in creating user experiences that are intuitive, intelligent, and ethical.

AI for Designers is taught by Ioana Teleanu, a seasoned AI Product Designer and Design Educator who has established a community of over 250,000 UX enthusiasts through her social channel UX Goodies. She imparts her extensive expertise to this course from her experience at renowned companies like UiPath and ING Bank, and now works on pioneering AI projects at Miro.

In this course, you’ll explore how to work with AI in harmony and incorporate it into your design process to elevate your career to new heights. Welcome to a course that doesn’t just teach design; it shapes the future of design innovation.

In lesson 1, you’ll explore AI's significance, understand key terms like Machine Learning, Deep Learning, and Generative AI, discover AI's impact on design, and master the art of creating effective text prompts for design.

In lesson 2, you’ll learn how to enhance your design workflow using AI tools for UX research, including market analysis, persona interviews, and data processing. You’ll dive into problem-solving with AI, mastering problem definition and production ideation.

In lesson 3, you’ll discover how to incorporate AI tools for prototyping, wireframing, visual design, and UX writing into your design process. You’ll learn how AI can assist to evaluate your designs and automate tasks, and ensure your product is launch-ready.

In lesson 4, you’ll explore the designer's role in AI-driven solutions, how to address challenges, analyze concerns, and deliver ethical solutions for real-world design applications.

Throughout the course, you'll receive practical tips for real-life projects. In the Build Your Portfolio exercises, you’ll practise how to  integrate AI tools into your workflow and design for AI products, enabling you to create a compelling portfolio case study to attract potential employers or collaborators.

All open-source articles on Persuasive Design

Please check the value and try again.

Open Access - Link to us!

We believe in Open Access and the democratization of knowledge. Unfortunately, world class educational materials such as this page are normally hidden behind paywalls or in expensive textbooks.

If you want this to change, , link to us, or join us to help us democratize design knowledge!