UX Master Classes

How To Create Actionable Personas

Webinar with Daniel Rosenberg, UX Professor, Designer, Executive and Early Innovator in HCI
Watch on demand
Watch on demand
$50 standard price
$50 $5 special member price
Watch now

Personas are an incredibly valuable tool in the UX Design process—when done right. That’s right, there’s a caveat.

All too often in practice, personas aren’t done right. Many a time, they devolve into a theatrical step in the design process. Even worse, badly done personas can be fantasy at worst and speculation at best—both of which are harmful for the design process. And then, there are the problems that occur after said personas are created. Sometimes, they’re treated as just a deliverable on a checklist, and teams don’t actually use them. Or, their utility isn’t understood, and therefore, they are seldom leveraged.

Personas are only truly useful when they are informative for the design process. Effective personas need to extract the empathetic need that your design needs to fulfil in order to create a successful experience for users.

Creating truly useful and effective personas takes nuance, skill and practice. Fortunately, this Master Class webinar with Daniel Rosenberg will get you started with expert help!

You’ll learn:

  • How to undertake competent user research that identifies empathetic needs
  • The difference between corporate (political) persona theatrics and real usable research results
  • How to choose the optimal conceptual approach and actor model to express your findings
  • How to make personas that will actual inform the design process, rather than be ignored

With the help of Daniel Rosenberg’s expertise, your personas can play a central role in product strategy and help guide your design team’s decisions towards new levels of excellence.

When your personas demonstrate value, you’ll find it easier to advocate for their use, or build buy-in for them across teams and levels in the organization.

Even if you cannot attend the webinar live, register to get access to a recording that you can watch anytime afterwards!

Speaker

Daniel Rosenberg
Daniel Rosenberg, UX Professor, Designer, Executive and Early Innovator in HCI

Daniel Rosenberg is the 2019 recipient of the SigCHI Lifetime Practice Award for his combinations of technical and leadership contributions to the field over the past 40+ years.

Currently, he is a UX consultant and an adjunct professor of HCI at San Jose State University. He serves on the advisory board of the Interaction Design Foundation and for 5 years edited the “Business of UX” Forum in ACM Interactions magazine.

Dan invented many of the standard GUI design patterns we use today during the early days of the software industry, when he worked as a User Interface Architect for Ashton-Tate & Borland. These include the first GUI Integrated Development Environment, defining the workspace style UX for programming and creative tools. He invented Tabs as a UI mechanism and also designed the first GUI administration UX while he was the UX VP at Oracle.

Over the course of his career, Dan has introduced many UX methods that are now common practice. Documented examples include coauthoring the Rapid Prototyping chapter in the first Handbook of HCI (Elsevier 1988). At a CHI1988 special session he introduced the UX community to the concept of GUI look and feel as an integral part of corporate branding. During this same period, he coauthored Human Factors in Product Design (Elsevier 1991), the first consumer product focused HF textbook which revolutionized both design education and practice for over a decade.

With his book UX Magic, published by IxDF, Dan shares his cumulative knowledge of IxD science, theory and practice in a comprehensive new method that he hopes will once again propel the whole HCI field to greater success.

To learn more about Dan or contact him, visit rCDOUX.com


Watch Now

$50
standard price
Watch now

Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$50 $5
special member price

Sign up for a membership or log in to save on all Master Classes!

Get A Certificate of Participation

An example of a certificate for Masterclass participation

You’ll get a certificate after every Master Class Webinar you attend. Use your Master Class Certificate to showcase that you got advice and insights from design masters through our webinar series.

Prove to managers and clients that you're committed to continuously upskilling yourself.

Organized by the Interaction Design Foundation

UX Master Classes

Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide

Frequently Asked Questions

Why aren’t the Master Class webinars free of cost for members?

While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $50 per webinar, members pay only $5. We charge this nominal fee to cover a few costs associated with producing the webinars, including:

  • The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.

  • Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!

Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.

Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?
No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?
Please double-check the email address you are using to register for the webinar. You must be logged into your IxDF account in order to avail the special member price.

If you use another email address, our system will not recognize you as a member. As long as you’re using the correct email address as a member, you will receive the special member price.
I just signed up for a Master Class webinar—what's next?
Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.