Your constantly-updated definition of Desirability and collection of videos and articles

What is Desirability?

Desirability is an important level of user experience that gauges how much a product or brand is wanted by a consumer. Sometimes, high desirability may be expressed through a premium. Increased prices sometimes evoke desirability—for example, as seen with a sleek BMW car design.

Desirability is a subjective factor that relates to taste and aesthetics. When a product or brand is desirable, users are attracted to it. Desirability is important because it keeps users engaged at the beginning, attracting them to interact with the product and find its usefulness and usability features.

Literature on Desirability

Here’s the entire UX literature on Desirability by the Interaction Design Foundation, collated in one place:

Learn more about Desirability

Take a deep dive into Desirability with our course Emotional Design — How to Make Products People Will Love .

All open-source articles on Desirability

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