Boost Mobile UX with UX Design Principles and Best Practices
People have high expectations for their mobile devices—they want convenience, speed, and efficiency. Unfortunately, many apps fail to deliver a positive user experience due to poor design that disregards established best practices and standards for mobile UX. As a result, it's not surprising that 75% of apps are downloaded, opened once, and never used again. This lack of retention leads to significant losses for e-commerce sites and apps, amounting to billions of dollars every year.
The solution to this problem is straightforward: follow well-known conventions and "golden rules" for designing excellent mobile UX. In this informative and engaging presentation, participants will learn about specific mobile UX design best practices, interaction design principles, common usability guidelines, and accepted "laws of UX." Through examples of both good and bad design, we will explore practical methods for improving mobile UX.
Miklos Philips, Lead UX/Product Designer, most recently at the Financial Times, will talk about the crucial role of mobile design best practices and how observing them can significantly enhance mobile user experiences.
In this Master Class, you'll learn:
- The crucial role of usability, a quality attribute in UX that assesses how easy mobile user interfaces are to use.
- Well-tested and established mobile UX design best practices, standards, and conventions.
- Best practices as we look at good and bad examples of onboarding, navigation, microcopy, notifications, icons, and more.
- Interaction design principles: discoverability, signifiers, feedback, mappings, and mental models.
- The vital role of mobile app and site performance in increasing conversions, boosting user retention, and growing sales.
- The “laws of UX”: Fitts’s Law, Hick’s law, Jakob’s law, Miller’s law, Tesler’s law, and the Doherty Threshold.
- Other ways to boost mobile UX: taking advantage of all hardware components in a smartphone to reduce friction and speed up interactions.
You'll leave this Master Class with a toolbox of practical techniques you can apply to your work immediately. Join us to discover how to reduce abandonment rates, increase conversions, and foster retention by applying the most effective mobile UX design techniques.
Speaker
With over 17 years of experience, Miklos is an accomplished Lead UX Designer/Product Designer. He has worked across various industries in New York, San Francisco, LA, and most recently at the Financial Times in London.
Miklos is a strong advocate for user-centered design and design thinking. He relishes the challenge of solving complex problems and creating elegant, simple solutions that surprise and delight users. He has a Design Strategy certification from the University of Sydney, which allows him to effectively balance user needs, business objectives, and technical feasibility. His product designs not only enhance user experience and make their lives easier, but also have a positive impact on the bottom line.
In addition to his passion for UX and digital design, Miklos is an accomplished speaker at design events and conferences. He also shares his expertise by mentoring UX designers at various educational and professional organizations.
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